Tuesday, August 2, 2011

CityLoft Event Video




This video was produced to introduce a fashion show as part of a VIP event for the Grand Opening of CityLoft, a pop-up retail concept by Somerset Collection in downtown Detroit. In essence, the TV spot was a shortened version of this.

Canon 5DMII
Canon 24mm f1.4
Canon 35mm f1.4
Canon 50mm f1.2
Canon 24-70mm f2.8
StickyPod Director
2x2 Kinoflo
1x1 LED Light Panel

Due to time restrictions, all the interior shots were handheld, while all the exterior shots were done with a Stickypod Director.